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Top 10 Entertainment Advertisers December 2009

Top 25 Ad Networks
April 2009 vs. April 2008
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix

Total Unique Visitors (000)

Apr-2008
Apr-2009
% Change

Total Internet : Total Audience
190,728
192,875
1

Platform-A
170,508
176,455
3

Yahoo! Network
160,206
167,129
4

Google Ad Network
155,882
164,518
6

ValueClick Networks
140,930
160,307
14

Specific Media
144,773
158,012
9

FOX Audience Network
N/A
149,249
N/A

24/7 Real Media
99,959
147,668
48

Traffic Marketplace
114,682
143,519
25

Microsoft Media Network US
119,595
139,674
17

Tribal Fusion
135,113
138,274
2

Casale Media – MediaNet
127,184
137,884
8

interCLICK
107,961
134,834
25

Turn, Inc
60,617
134,028
121

Adconion Media Group
117,965
133,498
13

CPX Interactive
69,178
130,370
88

Collective Network by Collective Media
88,279
129,808
47

ADSDAQ by ContextWeb
93,815
123,534
32

AudienceScience (formerly [...]

American consumers say articles that include brand information are the type of online advertising they’re most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links, according to a new survey.
Article-based advertising was preferred by 51 percent of respondents, saying they are “very likely” or “somewhat likely” [...]

Advertising specialties – also known as promotional products – that are imprinted with corporate logos or messages, are more cost effective per ad impression than magazine, TV and radio ads, according to a research study conducted by the Advertising Specialty Institute (ASI).
The study revealed that the average cost of an advertising specialty item is [...]