Google Adwords Announces a Policy Change
Beginning the week of February 24, Google Adwords will implement a change to their AdWords policy regarding multiple display URL domains per ad group.
According to the official Google Adwords Blog they are trying to improve the user experience. “In an effort to provide more relevant results and a high quality experience for our users, we’ve made the decision to disallow multiple display URL domains within a single ad group. Going forward, all display URLs within an ad group must have the same top-level domain.
Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any ad groups. “
Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any ad groups. “
For example, an ad group containing the following group of display URLs would comply with this policy because all URLs contain the same top-level domain, “example.com”:
- www.example.com
- www.widgets.example.com
- www.example.com/widgets/redwidgets/
- www.example.com/index.html
On the other hand, and ad group containing the following group of display URLs would not comply with our policy because their top-level domains don’t match:
- www.example.com
- www.example.widgets.com
To determine if your Adwords account will be affected by this change read the full details here
